Does your brand stand out from the crowd?

For many business owners, the answer is unfortunately… no. For others, it’s a question they wrestle with on a regular basis.

When it comes to companies whether small or large, standing out from the crowd can be the difference between huge profits or a total loss.

As the dessert industry, and food & beverage market as a whole become more saturated and more competitive, companies like yours need to level up their branding to ensure they are seen by consumers.

When a company invests in custom products such as custom paper or plastic ice cream cups, paper bags or other supplies, they tackle several hurdles that plague businesses small and large.

What are a couple of these hurdles?

1. Increasing customer retention - more repeat customers
2. An increase in profits

These two items can be broken down into multiple parts and we will cover that below. But at the end of the day, having custom ice cream cups or packaging can give your brand the edge over your competition.

1. Increasing Customer Retention

One of the BIGGEST differences between a successful company and a failing one is customer retention, or your customer return rate.

Many businesses focus on acquiring new customers, and that is all they focus on. Once they make that first sale, that’s the end of it. But as any truly successful brand owner will tell you, it’s the repeat customers that do a massive chunk of their business.

For many, repeat customers are where most profits come from. As we all know well, it costs money to acquire a customer and nothing to lose one. If you are paying to advertise your business somewhere, the cost of those ads may hardly break even from the customers it brings in.

However, If even just a few of those customers return for another frosty treat, you are now in the green and profitable! It is important to think about the LTV or “lifetime value” of a customer when you are acquiring them.

How can you increase your customer LTV for an increase in profits year after year? There are many ways, but custom branded products and packaging are #1 for dessert shops.

Why? Think of it like this, when a customer comes to your shop and orders a delicious Frozen or other treat, what sets you apart from others? What will make you memorable?

The more points you can touch on to keep your brand latched to your customer's memory, the better. And while a customer is eating your frozen treats they will examine your store, flyers, and most importantly, the ice cream cup they are eating from!

The next time they are craving ice cream, they won't remember the shop down the street with the stock white cups. They will remember Bettys Wild Creamery and her neon pink and yellow cups! And that is exactly where they will head to.

2. An Increase In Profits

You may be thinking “custom branded cups cost money, so how will they cause me to make money?”. There are quite a few reasons why they do. We will touch on a couple of the “concrete for every brand” reasons.

First and foremost, custom cups and packaging are literally an ad for your business. Building brand equity and creating a larger awareness of your brand are what sets great companies apart from others.

After all, wouldn’t it be nice for a major chain to offer you money for your frozen dessert brand? It happens more often than you might think…

Plus, when you have custom packaging you get to control the narrative of your brand and your customers will take notice. If you look up the hashtag for #icecream on Instagram, what do you see? Millions of photos from customers tagging their favorite ice cream shops.

Do you know what else you’ll notice? Almost all of the photos, especially the ones with large engagement, feature custom branded cups!

Customers are much more likely to snap a pic of a custom cup when compared to a plain one. Plus consumers love to showcase brands that they love and recommend. Entire businesses are built upon this concept!

Not only that, but the second your customer walks out the door with your cup, it becomes a walking billboard.

Your custom cups showcase your brand identity. Even if someone is too far away to make out the exact design on the cup, the colors and shapes are enough for people to notice.

Then, when that person walks by your shop, the matching signage out front is sure to catch their attention.

Touching back on #1. Customer Retention, the more a customer comes back, the more money you will make.

The more awesome your packaging is and the more it aligns with your customers, the better the experience they will have. Which in turn, will cause you to make more sales. Repeat customers are always your most profitable revenue generator.

Plus great looking cups, to-go supplies, and other packaging are going to attract more attention and increase sales anyways.

Customers purchase from brands that they trust. And studies show that custom branding causes people to associate your business with being more trustworthy. Visually it just makes it seem more high-end, which will trigger the “oh my god I want that ice cream” effect in a consumer's brain.

If you are ready to take the plunge into custom packaging and more profits, Frozen Solutions would love to help!

We’ve been in business for over 10 years helping companies small and large with their custom product needs.

Click Here to get started or reach out to one of our custom branding specialists at Sales@frozensolutions.com