Blog
Ice Cream Shakes! Making the best base!
A standard milkshake sells anywhere from $7-10 at your typical ice cream shop. Because of this they can be a lucrative addition to your frozen dessert store. But lets be honest, shakes don't sell well unless they are absolutely delicious.
So why are some dessert shops shakes a cut above the rest? A shake base is the answer!
Essentially instead of adding milk to your shake, you add a mixture of ice cream mix and milk itself at 50/50. You can add some vanilla extract to give it an e
…
Mar 14th 2022
Are you ready for an ice cream filled Valentines Day?
Love is in the air, along with red, white, and pink
ice cream cups! How do you prepare for Valentines Day at your frozen dessert shop?
Whether you're dishing out delicious gelato, frozen yogurt or anything else, Valentines day is usually a great pre-spring sales day.
A quick switch of your cups and spoon colors as well as some V-Day signage and maybe a promotion or two can make all the difference. Ice cream shop sales success can be found in many forms on Holidays! For Valentines in
…
Feb 1st 2022
Marketing your ice cream shop on Instagram! The inside SCOOP!
Hey frozen treat aficionados! Vincent here with some inside info on how you can market your dessert shop on Instagram.
Before I dive in, here is a little background info on why you should try these tactics out. I have been working in the digital marketing space for the past 12 years, and have personally helped many brands grow their social followings and their paid traffic from social sources.
Large brands ranging from Fitness, Dermatology and even Breweries, to small brands in the pet n
…
Dec 18th 2021
Why to go containers are a must for ice cream shops
Did you know that the amount of dine-in customers has dropped significantly in the past year for restaurants, ice cream shops, boba stores and more?
But, I am sure you could have guessed that! Many of our clients are also reporting a drop in cone sales, have you noticed this at all? We can also tell from our own data that most of our customers are purchasing more cups, which leads us to believe that the decrease in cone sales is probably true for most.
At the same time... Orders a
…
Dec 11th 2021
Christmas time, staying profitable and winter treats
It is with a heavy heart that I must say, pumpkin season is on its way out. But if pumpkin spiced ice cream is your thing, or a top seller for you, keep it going for as long as you like!So whats on the dessert chopping block for winter this year? Ice cream recipes for Christmas themed delights are popping up at all our local shops. Everything from Gingerbread ice cream and froyo, to peppermint and Christmas cookie flavors.What unique flavors do you offer for this Holiday season? If you don't off
…
Nov 28th 2021